Familiarity

Similar to Mentzer and Cox (1984), pitiful average, exponential smoothing, straight-line projections, and regression go along very beaten(prenominal) techniques. As shown in come along II, over 75% of the precede contents respondents were familiar with the prognosticate techniques of pathetic average (92%), exponential smoothing (90%n), straight-line projections (85%), and regression (77%). To reflect emerging predict technique trends, cardinal additions to Mentzer and Coxs inclination of an orbit of techniques were expert systems and neural networks. However, a majority of respondents in the fork out correction were unacquainted with(predicate) with neural networks. The differences in familiarity across the two studies concerned the techniques of instrument panel of executive judgement, gross gross revenue force composite, customer expectations, moving average, exponential smoothing, regression, feel cycle analysis, classical decomposition, and Box-Jen kins succession series. Surprisingly, respondents of the present study were less familiar with jury of executive opinion than in the 1984 study.

However, respondents in the present study were much familiar with exponential smoothing and somewhat: more familiar with the techniques of moving average, regression, life cycle analysis, classical decomposition, and, in particular, Box-Jenkins time series analysis-supporting the findings of Fildes and Lusk (1984). These findings propose that firms have a better disposition of quantitative forecasting techniques than qualitative ones. A second have a go at it of familiarity is where res pondents learned about sales forecasting te! chniques. As shown in Table III, it appears that forecasters are relying on the same sources for schooling about sales forecasting techniques. However, respondents in the present study identified several unfermented sources to learn about sales forecasting techniques. niques. Among these, the majorirv_ of respondents identified colleagues as an important source. Table II. Familiarity rime inIf you want to get a full essay, order it on our website: BestEssayCheap.com

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